#2014 - 2015
Reinvented
denim culture to
the Chinese market
and created
world class work
for China
from China//
Alvin was the heart of the work for “Live in Levi’s” in Greater China.
He personally penned the tagline “活出趣” and turned it into an extensive communication and creative platform.
His campaign brought denim culture back to the Chinese which drove instant recognition
to the brand in less than a year.
ROLE:
Deputy Executive Creative Director /
Director of Creative Innovations
FCB Shanghai
#2009 - 2013
3rd generation
leadership appointed
by Ogilvy & Mather
to make the
Shangri-La brand feel welcomed all around
the world//
Alvin was the 3rd Generation leadership appointed at Ogilvy & Mather
to oversee the global work for Shangri-La around the world. His work garnered
exceptional results for the brand, and continued to drive business growth, making Shangri-La
the World’s leading Asian brand. During his tenure, he also oversaw the launch for
the notable Shangri-La Bosphorus, London, Lhasa and Jing An.
ROLE:
Senior Creative Director / Creative Lead
Global Team Shangri-La
Ogilvy & Mather Hong Kong
#2008 - 2009
Delivered
both HSBC Global
Branding Campaign and
Global Commercial
Banking Brand Campaign
from Hong Kong//
Under Alvin’s leadership, Team HSBC successfully delivered -
HSBC Global Branding Campaign “Different Points of Values”,
HSBC Global Commercial Banking “Your Next Big Success”, Regional Women's Golf Champion,
HK Asian 5 Nations Rugby Tournament, Asia Pacific Insurance “Securing your Emotions” Campaign,
New HSBC Green Card, and Premier Banking in Year 2008.
AWARDED:
HSBC Fame Silver for Most Creative Campaign of the Year 2009
HSBC Fame Silver for Most Innovative Use of Media 2009
HSBC fame Gold for Most Effective Integrated Campaign of the Year 2008
Best of Best Awards Gold • Best New Product Campaign 2008
HSBC Fame Silver for Most Effective Integrated Campaign of the Year 2007
Best of Best Awards Silver • Best Integrated Campaign 2007
ROLE:
Creative Director / Deputy Creative Lead
Global Team HSBC, JWT Hong Kong
#2015
6 Silver Cannes Lions
for Outdoor
Campaign World's
Top 3 Outdoor and Ambient Campaign//
ROLE:
Executive Creative Director
Grey Beijing
LED GREY BEIJING TO 4th
MOST AWARDED AGENCY IN CHINA
by Directory Big Won Rankings 2015
3rd Best Outdoor Ambient Campaign by Directory Big Won Rankings
2016 Cristal Festival - National Diploma for Top Awarded Outdoor Campaign in Asia
2015 The Gunn Report - Asia’s Most Awarded Print/OOH Ads and Campaign in 2015
Greater China Young Lions Jury & Accessor 2014
Young Cannes Lions Gold for Media 2015
Young Cannes Lions Bronze for Public Relations
LED OGILVY & MATHER HK TO NO.1 SPOT
ON EFFIE INDEX 2013
1 Gold 4 Silver 1 Bronze for Effie Greater China, Hong Kong & Asia Pacific
Named WPP Sustainability / Work for Health 2014
Gold Markies Award . Kam Fan Silver .
Silver Spikes for Media . Ad Stars Crystal for Innovation .
Silver and Bronze for AME .
#2013
Gold Cannes Lion
for Press Campaign
Adweek World's
Best Print Campaign
of the Year//
ROLE:
Senior Creative Director
Ogilvy & Mather
OGILVY & MATHER HK AWARDED GOLD
FOR CAMPAIGN ASIA’S CREATIVE AGENCY OF THE YEAR 2013
1 Gold Cannes Lions For Press . 1 Gold 2 Silver 3 Bronze at Spikes Asia .
Silver and Bronze at CLIO . 2 Bronze for London International at Press and Poster Campaign .
Silver and Bronze for New York Festival .
2 Bronze at Ad Fest. 2 Gold at Ad Stars . 2 One Show Merits .